Local search · 5 min read
One useful website for a business serving the GTA
Separate shared services, real location differences and regional reading. A practical publishing structure for a business working across a wider area.
Read the storyThe journal
Good questions.
Considered answers.
For people building a business. Useful perspectives on design, website decisions and search, without the unnecessary jargon.
THE READING ROOM
Find what you’re working through.
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18 articles
Website planning · 5 min read
A bilingual website needs a content system, not just a switch
Plan equivalent pages, shared business facts and a maintainable review process before translating the first headline.
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Design & experience · 5 min read
A restaurant website should make the next visit easier
A practical way to organize menus, visiting information and reservations around the questions a guest has on a phone.
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Website planning · 5 min read
Clear salon pricing is part of the design
How service names, starting prices, appointment length and an honest booking handoff can work together.
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