For people building a business. Useful perspectives on design, website decisions and search, without the unnecessary jargon.
A practical guide to menu design, booking states, page performance and measurement. Distinguish research evidence from restaurant forecasts, and test the full path to confirmation.
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A practical way to organize menus, visiting information and reservations around the questions a guest has on a phone.
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How service names, starting prices, appointment length and an honest booking handoff can work together.
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How to create useful local pages without inventing offices, customer stories or reasons to make dozens of near-identical pages.
Read the storyA new website, a thoughtful refresh, stronger search foundations, or a clearer digital direction.