Design & experience · 5 min read
When website motion helps, and when it gets in the way
An editorial approach to immersive websites: a coherent atmosphere, readable content and control for the visitor.
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Design & experience
For people building a business. Useful perspectives on design, website decisions and search, without the unnecessary jargon.
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4 articles
Design & experience · 6 min read
Restaurant reservation handoffs: measure the booking without faking the conversion
Design the handoff from restaurant website to booking provider, test mobile failure states, and separate reservation clicks from confirmed bookings.
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Design & experience · 14 min read
A restaurant website that turns mobile visits into confident bookings
A practical guide to menu design, booking states, page performance and measurement. Distinguish research evidence from restaurant forecasts, and test the full path to confirmation.
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Design & experience · 5 min read
A restaurant website should make the next visit easier
A practical way to organize menus, visiting information and reservations around the questions a guest has on a phone.
Read the storyA clearer next signal
Make the business clear.
Strengthen the signal.
A new website, a thoughtful refresh, stronger search foundations, or a clearer digital direction.