For people building a business. Useful perspectives on design, website decisions and search, without the unnecessary jargon.
Design the handoff from restaurant website to booking provider, test mobile failure states, and separate reservation clicks from confirmed bookings.
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A practical guide to menu design, booking states, page performance and measurement. Distinguish research evidence from restaurant forecasts, and test the full path to confirmation.
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An editorial approach to immersive websites: a coherent atmosphere, readable content and control for the visitor.
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A practical way to organize menus, visiting information and reservations around the questions a guest has on a phone.
Read the storyTell us what you are making and who needs to find it. Write in English or Chinese.