The journal

Website knowledge · Page 2

For people building a business. Useful perspectives on design, website decisions and search, without the unnecessary jargon.

THE READING ROOM

Find what you’re working through.

6 articles

Local search · 5 min read

Write the page your next customer actually needs

Build a practical content plan from real questions, service decisions and evidence instead of publishing just to fill a calendar.

Read the story

SEO & AI discovery · 7 min read

Structured data for small businesses: useful semantics for search and AI, not a ranking switch

Use structured data to reinforce real entities and current business facts, while separating syntax, rich-result eligibility and actual search outcomes.

Read the story

How we publish Read the practical guides

A clearer next signal

Make the business clear.
Strengthen the signal.

A new website, a thoughtful refresh, stronger search foundations, or a clearer digital direction.

Tell us what you have in mind

Website knowledge · Page 2

Find what you’re working through.

Write the page your next customer actually needs

Structured data for small businesses: useful semantics for search and AI, not a ranking switch

Make the business clear.Strengthen the signal.

Make the business clear.
Strengthen the signal.