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Fictional brand · Sound / Independent culture

PHASE/SHIFT

A poster you can play.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the PHASE/SHIFT website homepage, designed for a fictional brand
Phone screenshot of the PHASE/SHIFT website homepage, designed for a fictional brand

The brief

Acid chartreuse, outlined type and a record sleeve for a fictional sound collective, leading into an eight-step rhythm instrument.

  1. Challenge

    The site needed the charge of a club flyer, with sound off until a visitor presses play and no invented artists or events.

  2. Direction

    Chartreuse poster fields, giant outlined lettering, a black record with a pink P/S label and a tilted sticker strip. Below sits an eight-step grid for three voices, with tempo and volume.

  3. Journey

    Start from a preset, switch steps on three voices, set the tempo and play one synthesized loop, then save the pattern as a note. No microphone, recording, event or ticket is involved.

    Try it in the live website

System

  • Colour 01#D7FF36Text pair #101110 · 16.4:1
  • Colour 02#101110Text pair #D7FF36 · 16.4:1
  • Colour 03#F18FE1Text pair #101110 · 8.8:1
Sector
Sound / Independent culture
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Poster-led identity
  2. Eight-step rhythm instrument
  3. Explicit play and volume controls
  4. Pattern-note export

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04 · Culture / Contemporary exhibition

INDEX HOUSE

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