FICTIONAL DESIGN STUDY / NOT CLIENT WORK

PHASE/SHIFTA poster that becomes an instrument.

Sound / Independent culture
DIGITAL ART DIRECTION
2026

Acid colour, oversized lettering and a hands-on rhythm instrument for a fictional sound collective. Create the energy of music culture without autoplay, flashing imagery, invented performers or a confusing interface.

Open demoA working website. A fictional business. No real transaction.

Actual desktop screenshot of this interactive concept website

01 / ACTUAL DESKTOP EXPERIENCERENDERED WEBSITE · FICTIONAL BUSINESS STUDY

FROM THE BRIEF TO THE DETAILS

A point of view.
Not just decoration.

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THE CHALLENGE

Create the energy of music culture without autoplay, flashing imagery, invented performers or a confusing interface.

THE DIRECTION

Chartreuse poster fields, monumental outlined type, radial record graphics and a pink manifesto. The composition leads into an accessible eight-step rhythm instrument, not another image-led business homepage.

THE CUSTOMER JOURNEY

Read the sound experiments, edit three tracks, preview one user-initiated synthesized loop and save a local pattern. No microphone, recording, event or ticket sale.

Actual mobile screenshot of this interactive concept website

THOUGHTFUL ON
every screen.

THE THINKING BEHIND THE SCREEN

Considered beyond the first impression.

Poster-led independent identity
Editable eight-step instrument
Explicit audio and volume controls
Local rhythm-note export

This is a design study used to demonstrate our approach. Business details are fictional, and booking or purchasing systems are not connected. No transaction is created.

Explore a direction like this

THE NEXT INTERACTION

Not just a picture. Try the next step.

Read the sound experiments, edit three tracks, preview one user-initiated synthesized loop and save a local pattern. No microphone, recording, event or ticket sale.

Open demo

A direction worth exploring? Start with your identity, page scope and the interactions your business needs.

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A note on this work

Interfaces were authored for this project. Sourced photographs are editorial references; interactive objects and geometric works are original browser-rendered studies. Neither represents actual clients, products or commissioned work. No testimonials or growth figures are invented.

Photography license Back to the collection

A clearer next signal

Make the business clear.
Strengthen the signal.

A new website, a thoughtful refresh, stronger search foundations, or a clearer digital direction.

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