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Fictional brand · Culture / Contemporary exhibition

INDEX HOUSE

Three works, drawn in the browser.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the INDEX HOUSE website homepage, designed for a fictional brand
Phone screenshot of the INDEX HOUSE website homepage, designed for a fictional brand

The brief

A fictional art space in cobalt and paper, with three geometric works rendered in code and a downloadable viewing route.

  1. Challenge

    An exhibition needs art with presence. With no real works to photograph, the study makes its own and turns curiosity into a plan, without selling tickets.

  2. Direction

    A numbered masthead, a cobalt-and-paper grid and a sans headline with one italic serif word. The works are browser-built circles, planes and folds in cobalt, cream and orange.

  3. Journey

    Filter the works, open each in a keyboard-friendly view and add it to your route, then download it with suggested minutes. No visit or ticket is booked.

    Try it in the live website

System

  • Colour 01#173DAFText pair #F1F1E9 · 8.0:1
  • Colour 02#F1F1E9Text pair #173DAF · 8.0:1
  • Colour 03#EF6C3ENo text pair at 4.5:1
Sector
Culture / Contemporary exhibition
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Institutional art direction
  2. Original browser artworks
  3. Filterable works index
  4. Downloadable viewing route

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Have somethingworth signalling?

Tell us what you are making and who needs to find it. Write in English or Chinese.