All workINDEX HOUSE
FICTIONAL DESIGN STUDY / NOT CLIENT WORK

INDEX HOUSEA different way to look.

Culture / Contemporary exhibition
DIGITAL ART DIRECTION
2026

Cobalt institutional typography, original geometric works and a personal viewing route for a fictional art space. Give an exhibition visual presence and context while preserving a clear path from curiosity to a personal plan.

Open demoA working website. A fictional business. No real transaction.
Actual desktop screenshot of this interactive concept website
01 / ACTUAL DESKTOP EXPERIENCERENDERED WEBSITE · FICTIONAL BUSINESS STUDY
FROM THE BRIEF TO THE DETAILS

A point of view.
Not just decoration.

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THE CHALLENGE

Give an exhibition visual presence and context while preserving a clear path from curiosity to a personal plan.

THE DIRECTION

A numbered exhibition masthead, a paper-and-cobalt grid and original browser-rendered colour/form studies. Quiet editorial information contrasts with bold art instead of relying on stock museum imagery.

THE CUSTOMER JOURNEY

Filter works, open a keyboard-friendly detail and carry chosen studies into a downloadable route. The time allocation is illustrative; no venue visit or ticket is booked.

Actual mobile screenshot of this interactive concept website
THOUGHTFUL ON
every screen.
THE THINKING BEHIND THE SCREEN

Considered beyond the first impression.

  • Cultural institution art direction
  • Original geometric browser artworks
  • Filterable index and accessible dialogs
  • Selection-aware viewing planner

This is a design study used to demonstrate our approach. Business details are fictional, and booking or purchasing systems are not connected. No transaction is created.

Explore a direction like this
THE NEXT INTERACTION

Not just a picture. Try the next step.

Filter works, open a keyboard-friendly detail and carry chosen studies into a downloadable route. The time allocation is illustrative; no venue visit or ticket is booked.

Open demo

A direction worth exploring? Start with your identity, page scope and the interactions your business needs.

Explore design & development

A note on this work

Interfaces were authored for this project. Sourced photographs are editorial references; interactive objects and geometric works are original browser-rendered studies. Neither represents actual clients, products or commissioned work. No testimonials or growth figures are invented.

Photography licenseBack to the collection
A clearer next signal

Make the business clear.
Strengthen the signal.

A new website, a thoughtful refresh, stronger search foundations, or a clearer digital direction.

Tell us what you have in mind