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Fictional brand · Fragrance / Sensory objects

Lune Atelier

Three moods, given form in light.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the Lune Atelier website homepage, designed for a fictional brand
Phone screenshot of the Lune Atelier website homepage, designed for a fictional brand

The brief

A fictional fragrance house in warm graphite, with sculpted ribbons, fluted lenses and an optical iris placed within separate chapters.

  1. Challenge

    Scent can’t travel through a screen. The study needed an object to handle on the page, with every note marked as illustrative.

  2. Direction

    Three local 3D installations explore reflection, colour and form. The first responds to scent, daylight, angle and the pointer; the later chapters offer their own compositions alongside the collection and discovery tool.

  3. Journey

    Change the atmosphere, explore three fictional scents and download a discovery edit of the ones you would explore. Nothing is sold.

    Try it in the live website

System

  • Colour 01#181A19Text pair #F2EDDF · 15.0:1
  • Colour 02#DDC5A0Text pair #181A19 · 10.5:1
  • Colour 03#F2EDDFText pair #181A19 · 15.0:1
Sector
Fragrance / Sensory objects
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Sensory brand direction
  2. Three optical installations
  3. Scent and light controls
  4. Discovery-edit download

Want a direction like this for your own business?Start a project

03 · Sound / Independent culture

PHASE/SHIFT

A poster you can play.

Have somethingworth signalling?

Tell us what you are making and who needs to find it. Write in English or Chinese.