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Fictional brand · Pet care / Grooming

Good Paws

Oat, forest green and one good dog.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the Good Paws website homepage, designed for a fictional brand
Phone screenshot of the Good Paws website homepage, designed for a fictional brand

The brief

A fictional dog-grooming studio with a gold-framed hero, a size-based price estimate and a calm path to a first visit.

  1. Challenge

    Before a first groom, owners want to know what’s included, what it might cost for their dog and how the visit runs.

  2. Direction

    A bold sans headline ending on an italic serif line and a dog portrait in a gold frame that springs into its tilt as a badge stamps on. Services show what is included, the price ticks into place when it changes, and a paw-print trail walks along the visit as it is read.

  3. Journey

    Choose a size and service to see an illustrative starting price, then pick a date and time. The demo ends with an on-screen summary, not a quote or booking.

    Try it in the live website

System

  • Colour 01#EDE9D8Text pair #315C49 · 6.3:1
  • Colour 02#315C49Text pair #EDE9D8 · 6.3:1
  • Colour 03#E5B968No text pair at 4.5:1
Sector
Pet care / Grooming
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Friendly brand direction
  2. Service menu with inclusions
  3. Size-based price estimate
  4. Step-by-step visit and first-visit checklist

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01 · Fashion / Art direction

Aster Bureau

A fashion edition, turned by scrolling.

Have somethingworth signalling?

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