Good Paws
Oat, forest green and one good dog.
A fictional brand, not client work. Nothing on the live website is sold or booked.


The brief
A fictional dog-grooming studio with a gold-framed hero, a size-based price estimate and a calm path to a first visit.
Challenge
Before a first groom, owners want to know what’s included, what it might cost for their dog and how the visit runs.
Direction
A bold sans headline ending on an italic serif line and a dog portrait in a gold frame that springs into its tilt as a badge stamps on. Services show what is included, the price ticks into place when it changes, and a paw-print trail walks along the visit as it is read.
Journey
Choose a size and service to see an illustrative starting price, then pick a date and time. The demo ends with an on-screen summary, not a quote or booking.
Try it in the live website
System
- Colour 01#EDE9D8Text pair #315C49 · 6.3:1
- Colour 02#315C49Text pair #EDE9D8 · 6.3:1
- Colour 03#E5B968No text pair at 4.5:1
- Pet care / Grooming
- Designed for a fictional brand
- English and Chinese
Deliverables
- Friendly brand direction
- Service menu with inclusions
- Size-based price estimate
- Step-by-step visit and first-visit checklist
Want a direction like this for your own business?Start a project
Have somethingworth signalling?
Tell us what you are making and who needs to find it. Write in English or Chinese.
