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Fictional brand · Architecture / Professional services

Arc & Field

Measured in grids, numbered like drawings.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the Arc & Field website homepage, designed for a fictional brand
Phone screenshot of the Arc & Field website homepage, designed for a fictional brand

The brief

A grid-led portfolio for a fictional architecture practice, with a filterable index of four spaces and a downloadable outline.

  1. Challenge

    Architecture sites often let photographs do the talking and leave visitors unsure how a project starts. The work needs room, and so does the first conversation.

  2. Direction

    A strict grid, a light sans headline, serif section titles and mono numbers, with a lime index tag on near-black and pale sage panels. Each project opens in a detail view.

  3. Journey

    Filter four fictional projects, open one in detail, then pick a type and stage to download a sample outline. Nothing is sent; the photos are stock, not this practice’s buildings.

    Try it in the live website

System

  • Colour 01#E2E5DDText pair #252E29 · 11.0:1
  • Colour 02#252E29Text pair #E2E5DD · 11.0:1
  • Colour 03#BACF88Text pair #252E29 · 8.2:1
Sector
Architecture / Professional services
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Grid portfolio system
  2. Filterable project index
  3. Project detail views
  4. Downloadable project outline

Want a direction like this for your own business?Start a project

18 · Pet care / Grooming

Good Paws

Oat, forest green and one good dog.

Have somethingworth signalling?

Tell us what you are making and who needs to find it. Write in English or Chinese.