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Fictional brand · Fashion / Art direction

Aster Bureau

A fashion edition, turned by scrolling.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the Aster Bureau website homepage, designed for a fictional brand
Phone screenshot of the Aster Bureau website homepage, designed for a fictional brand

The brief

A fictional fashion bureau with monumental type, a bound photographic edition that turns as you scroll, and a filterable lookbook.

  1. Challenge

    A creative bureau has to make its point in a second while keeping the work and the first conversation in reach, without real clients or campaigns to lean on.

  2. Direction

    Poster-scale typography and vermilion details frame a six-leaf edition. Scroll turns its hinged pages and opens the complete collection; reference photography and generated editorial images remain clearly labelled.

  3. Journey

    Filter the lookbook, open a study for the thinking behind it, then pick a project direction and a feeling and save the outline.

    Try it in the live website

System

  • Colour 01#EFEEE8Text pair #171815 · 15.3:1
  • Colour 02#171815Text pair #EFEEE8 · 15.3:1
  • Colour 03#BB381FText pair #EFEEE8 · 4.9:1
Sector
Fashion / Art direction
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Poster-scale type system
  2. Horizontal lookbook
  3. Keyboard-friendly project detail
  4. Creative direction tool

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