Fieldwork Flowers

The brief

A botanical notebook for a fictional florist: arched photo crops, citron specimen labels and a palette tool for an occasion.

1. 01

   Challenge

   A florist’s style is the product, but clients still need to describe an occasion, a colour mood and a scale, and the site has to hold both.

2. 02

   Direction

   A condensed plum serif, an arched tulip crop that grows into frame with a round bouquet inset and a tilted citron specimen label on pale mauve. Three occasions carry their own photographs, a studio notebook drawing gathers a bunch stem by stem and ties it, and the palette tool unwraps a bouquet in the chosen colours.

3. 03

   Journey

   Choose Plum & paper, Apricot hour or Meadow study, set the occasion and scale, and save a colour brief. A palette is a direction, not a promise of specific flowers.

   Try it in the live website