Northline Advisory
Better questions before bigger decisions.
A fictional brand, not client work. Nothing on the live website is sold or booked.
The brief
Swiss-grid typography for a fictional advisory practice, with oxblood accents, a question index and a first-meeting agenda tool.
Challenge
Advisory firms usually borrow trust from credentials, team photos and client logos. A fictional practice has none, so confidence has to come from clarity.
Direction
A Swiss-style grid, a large sans headline with one word in oxblood and a serif N as the only ornament, with no stock photography. A hypothetical worked example sorts scattered notes into assumptions, trade-offs and open questions before landing on one agreed step, and a sample decision memo shows what a client leaves with.
Journey
Choose the business stage and the topics that need attention, then save the sample agenda as an outline. No regulated advice is given and nothing sensitive is collected.
Try it in the live website
System
- Colour 01#EEECE5Text pair #242C2A · 12.1:1
- Colour 02#651F2AText pair #EEECE5 · 10.0:1
- Colour 03#242C2AText pair #EEECE5 · 12.1:1
- Professional services / Advisory
- Designed for a fictional brand
- English and Chinese
Deliverables
- Typographic identity
- Worked example of the method
- Engagement formats and sample memo
- First-meeting agenda builder
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Tell us what you are making and who needs to find it. Write in English or Chinese.