Brightside Dental
A first visit, explained before you arrive.
A fictional brand, not client work. Nothing on the live website is sold or booked.
The brief
A cool blue-and-white site for a fictional dental practice, built around one question: what happens at a first visit?
Challenge
New patients want to know what a visit involves. The site explains it without inventing clinicians, credentials or treatment results.
Direction
Bold deep-blue sans and a soft-cornered clinic photo with a floating welcome card. The first visit is a timeline whose line fills as it is read, a comfort section for nervous patients offers a breathing pace that only starts when asked, and the visit outline lifts into an appointment card.
Journey
Browse three service categories, then choose a visit type and part of day to preview a visit outline, with no health details collected and no appointment sent.
Try it in the live website
System
- Colour 01#EEF5FFText pair #123D82 · 9.5:1
- Colour 02#123D82Text pair #EEF5FF · 9.5:1
- Colour 03#D7F164Text pair #123D82 · 8.3:1
- Healthcare / Dental practice
- Designed for a fictional brand
- English and Chinese
Deliverables
- Calm practice identity
- First-visit timeline
- Comfort section with a calm minute
- Visit outline preview
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Have somethingworth signalling?
Tell us what you are making and who needs to find it. Write in English or Chinese.