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Fictional brand · Movement / Pilates studio

Kinetic Social

Pick a class. Find your pace.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the Kinetic Social website homepage, designed for a fictional brand
Phone screenshot of the Kinetic Social website homepage, designed for a fictional brand

The brief

A lilac-and-ultramarine movement club for a fictional Pilates studio, with poster-scale type and a timetable you can filter by day.

  1. Challenge

    A fitness site can look energetic and still hide the timetable. Here the schedule stays central, with no claims about health, instructors or open spaces.

  2. Direction

    Heavy ultramarine capitals on lilac, clipped-corner photos, an orange sticker and a band reading LESS SCROLL / MORE SOUL / YOUR OWN PACE. Each class is a row with day, time, format and length.

  3. Journey

    Filter the sample week by day, choose a class and preview a trial request. No place is held and no health information is asked for.

    Try it in the live website

System

  • Colour 01#DDD2F4Text pair #282FA3 · 7.2:1
  • Colour 02#282FA3Text pair #DDD2F4 · 7.2:1
  • Colour 03#EA784FNo text pair at 4.5:1
Sector
Movement / Pilates studio
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Movement-club identity
  2. Day-filtered timetable
  3. Class selection rows
  4. Trial request preview

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