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Fictional brand · Creative / Communications

Signal Room

One idea, carried across every surface.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the Signal Room website homepage, designed for a fictional brand
Phone screenshot of the Signal Room website homepage, designed for a fictional brand

The brief

A fictional communications studio laid out like a poster wall on electric blue, with a tool that drafts a sample brief.

  1. Challenge

    A creative studio has to show taste without borrowing results it doesn’t have, and make starting a project feel concrete.

  2. Direction

    Heavy uppercase sans, one italic line and tilted paper cards in orange, lime and black-and-white on saturated electric blue. Numbered columns split the offer into story, system and moment.

  3. Journey

    Pick a goal (a launch, a clearer story or an event) and the channels it needs, then download a sample brief. It stays on your device and no outreach starts.

    Try it in the live website

System

  • Colour 01#243DCFText pair #F8F3E9 · 7.2:1
  • Colour 02#F8F3E9Text pair #243DCF · 7.2:1
  • Colour 03#EB8B55No text pair at 4.5:1
Sector
Creative / Communications
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Poster-led identity
  2. Story, system and moment framework
  3. Interactive brief builder
  4. Downloadable sample brief

Want a direction like this for your own business?Start a project

17 · Architecture / Professional services

Arc & Field

Measured in grids, numbered like drawings.

Have somethingworth signalling?

Tell us what you are making and who needs to find it. Write in English or Chinese.