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Fictional brand · Home services / Electrical

Gridline Works

Scope first, then the work.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the Gridline Works website homepage, designed for a fictional brand
Phone screenshot of the Gridline Works website homepage, designed for a fictional brand

The brief

Functional yellow and graphite for a fictional electrical contractor, built around a tool that turns a vague job into a written scope.

  1. Challenge

    Owners rarely know the trade terms for an electrical job. The site helps them define it without claiming availability, prices or licences.

  2. Direction

    Heavy uppercase sans on functional yellow with a spirit level settling under the headline. Services show the finished kind of work in black and white, turning to colour in focus. A lighting plan draws its circuits from the switch and the room lights up circuit by circuit as it is read; the scope tool prints a stamped sample sheet.

  3. Journey

    Read the services, watch a lighting plan become a lit room, read the common questions, then choose a property type and project category to download a sample scope. It is not a quote, and no one is dispatched.

    Try it in the live website

System

  • Colour 01#F9DE36Text pair #242721 · 11.2:1
  • Colour 02#242721Text pair #F4F4EC · 13.7:1
  • Colour 03#F4F4ECText pair #242721 · 13.7:1
Sector
Home services / Electrical
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Industrial type system
  2. Service cards with finished work
  3. Plan-to-light lighting story
  4. Scope builder and sample sheet

Want a direction like this for your own business?Start a project

11 · Professional services / Advisory

Northline Advisory

Better questions before bigger decisions.

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