Gridline Works
Scope first, then the work.
A fictional brand, not client work. Nothing on the live website is sold or booked.


The brief
Functional yellow and graphite for a fictional electrical contractor, built around a tool that turns a vague job into a written scope.
Challenge
Owners rarely know the trade terms for an electrical job. The site helps them define it without claiming availability, prices or licences.
Direction
Heavy uppercase sans on functional yellow with a spirit level settling under the headline. Services show the finished kind of work in black and white, turning to colour in focus. A lighting plan draws its circuits from the switch and the room lights up circuit by circuit as it is read; the scope tool prints a stamped sample sheet.
Journey
Read the services, watch a lighting plan become a lit room, read the common questions, then choose a property type and project category to download a sample scope. It is not a quote, and no one is dispatched.
Try it in the live website
System
- Colour 01#F9DE36Text pair #242721 · 11.2:1
- Colour 02#242721Text pair #F4F4EC · 13.7:1
- Colour 03#F4F4ECText pair #242721 · 13.7:1
- Home services / Electrical
- Designed for a fictional brand
- English and Chinese
Deliverables
- Industrial type system
- Service cards with finished work
- Plan-to-light lighting story
- Scope builder and sample sheet
Want a direction like this for your own business?Start a project
Have somethingworth signalling?
Tell us what you are making and who needs to find it. Write in English or Chinese.
