Build a memorable first impression while keeping services, genuine work and the booking path easy to understand.
FICTIONAL DESIGN STUDY / NOT CLIENT WORK
Forma StudioA little less ordinary.
DIGITAL ART DIRECTION
2026
A confident, fashion-led identity for an independent hair studio. Build a memorable first impression while keeping services, genuine work and the booking path easy to understand.
01 / ACTUAL DESKTOP EXPERIENCERENDERED WEBSITE · FICTIONAL BUSINESS STUDY
FROM THE BRIEF TO THE DETAILS
A point of view.
Not just decoration.
#f4eee7#512d38#e8d5cfAn ecru and aubergine fashion editorial with an expressive portrait, quiet service lists and a clear consultation-to-appointment path.
Find the right service, understand the consultation process, see real work with permission and continue to an existing booking system.
every screen.
THE THINKING BEHIND THE SCREEN
Considered beyond the first impression.
- Editorial homepage composition
- Service navigation concept
- Portfolio art direction
- Mobile enquiry path
This is a design study used to demonstrate our approach. Business details are fictional, and booking or purchasing systems are not connected. No transaction is created.
Explore a direction like thisTHE NEXT INTERACTION
Not just a picture. Try the next step.
Find the right service, understand the consultation process, see real work with permission and continue to an existing booking system.
Open demoA direction worth exploring? Start with your identity, page scope and the interactions your business needs.
Explore design & developmentA note on this work
Interfaces were authored for this project. Sourced photographs are editorial references; interactive objects and geometric works are original browser-rendered studies. Neither represents actual clients, products or commissioned work. No testimonials or growth figures are invented.
Photography licenseBack to the collectionA clearer next signal
Make the business clear.
Strengthen the signal.
A new website, a thoughtful refresh, stronger search foundations, or a clearer digital direction.