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Fictional brand · Beauty / Hair studio

Forma Studio

Hair, edited like a fashion page.

A fictional brand, not client work. Nothing on the live website is sold or booked.

Desktop and phone, captured from the live website
Desktop screenshot of the Forma Studio website homepage, designed for a fictional brand
Phone screenshot of the Forma Studio website homepage, designed for a fictional brand

The brief

Fashion-magazine pacing for a fictional hair studio, with a portrait cover, three priced services and an appointment preview.

  1. Challenge

    A salon’s site should look as considered as its cuts and still make service, price and time easy to find.

  2. Direction

    Serif headlines with a condensed italic turn, a pink-lit portrait and an aubergine band reading CUT / COLOUR / CHARACTER. Services sit in a quiet list with length and starting price.

  3. Journey

    Pick one of three sample services, then a date and time. A summary appears on screen and nothing is reserved; the FAQ explains how a real booking app would connect.

    Try it in the live website

System

  • Colour 01#F4EEE7Text pair #512D38 · 10.2:1
  • Colour 02#512D38Text pair #F4EEE7 · 10.2:1
  • Colour 03#E8D5CFText pair #512D38 · 8.3:1
Sector
Beauty / Hair studio
Status
Designed for a fictional brand
Languages
English and Chinese
Live website
Open

Deliverables

  1. Fashion-editorial cover
  2. Priced service selector
  3. Appointment preview
  4. Structured service FAQ

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Offhours Lodge

Field notes for a slower weekend.

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